{"id":4011,"date":"2021-06-10T14:10:27","date_gmt":"2021-06-10T12:10:27","guid":{"rendered":"https:\/\/nudgd.se\/?p=4011"},"modified":"2024-10-15T10:06:06","modified_gmt":"2024-10-15T08:06:06","slug":"umea-municipality-chooses-our-mobility-service-smart-travel-habits-in-an-initiative-for-more-sustainable-travel","status":"publish","type":"post","link":"https:\/\/nudgd.se\/en\/news\/umea-municipality-chooses-our-mobility-service-smart-travel-habits-in-an-initiative-for-more-sustainable-travel\/","title":{"rendered":"Ume\u00e5 Municipality chooses our mobility service Smart Travel Habits in an initiative for more sustainable travel"},"content":{"rendered":"\n
<\/div>\n\n\n\n

“Ume\u00e5 City is growing meaning that more people need to choose sustainable modes of transport. As the municipality’s largest workplace, we see great opportunities to become a role model when it comes to sustainable travel.”
–<\/em> Ida Lundstr\u00f6m, Traffic Planner, Ume\u00e5 Municipality<\/p>\n\n\n\n

We’re happy that Ume\u00e5 Municipality has chosen to work with our mobility service https:\/\/smarttravelhabits.com<\/a>. Smart Travel Habits is part of Ume\u00e5 municipality’s work for more sustainable travel. The work is done within the mobility management project Sustainable business travel in which Ume\u00e5 Municipality participates. The service gives employees access to personalized and well-timed nudges, along with tips for more sustainable travel. Both to and from work and during free time. Here you can explore the service in more detail!<\/a><\/p>\n\n\n\n

\u201cResearch shows that fresh starts make habits easier to break, for example when returning from holiday or moving. With Smart Travels Habits, we use the fresh start effect to make it easier for employees to get started with sustainable travel habits.\u201d <\/em>
– <\/em>Tim Isaksson, Head of Research at Nudgd<\/p>\n\n\n\n

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Ume\u00e5 Municipality has contacted both new residents and its employees within the project. More than 700 employees have already gained access to the service, which makes it the most comprehensive Smart Travel Habit project to date.<\/p>\n\n\n\n

Do you have questions about our service Smart Travel Habits or are you curious about whether your organization can use the service to e.g. nudge your residents, employees or visitors?
<\/strong>Contact Natalie Kamra-Kregert<\/a>, Project Manager Smart Travel Habits<\/p>\n\n\n\n

Why use Smart Travel Habits?<\/h5>\n\n\n\n

“In order to achieve the desired effect that more people will travel sustainably, we believe in offering different alternatives in the form of, for example, services and encouraging transactivity so that there is something for everyone. Smart Travel Habits offers a good complement to our other work on sustainable travel because the service offers a new way of working with these issues.\u201d <\/em>
– Josefine Wigstr\u00f6m, Mobility Coordinator Ume\u00e5 Municipality <\/p>\n\n\n\n

Smart Travel Habits is based on research on behavioral science and uses nudging as a tool to change behaviors. Nudging is a friendly push in the right direction – making it easy to do the right thing.<\/p>\n\n\n\n

Smart Travel Habits has, after screening by several independent and internationally recognized experts, been awarded The Solar Impulse Efficient Solutions Label\u00a0and thus been placed on the list of the world\u2019s best sustainability solutions.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

We are very happy that Ume\u00e5 municipality has chosen to work with our mobility service Smart Travel Habits. Smart Travel Habits is part of Ume\u00e5 municipality’s work for more sustainable travel. The work is done within the mobility management project Sustainable Business Travel in which Ume\u00e5 municipality participates. The service gives employees access to personalized and well-timed nudges, along with tips for more sustainable travel. Both to and from work and during free time. <\/p>\n","protected":false},"author":5,"featured_media":4019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[626,507],"tags":[771,772],"class_list":["post-4011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-services-and-projects","category-nudgd","tag-resvana-case","tag-smart-travel-habits-case"],"yoast_head":"\nUme\u00e5 Municipality chooses our mobility service Smart Travel Habits in an initiative for more sustainable travel | Nudgd<\/title>\n<meta name=\"description\" content=\"Ume\u00e5 municipality chooses Smart Travel Habits and digital nudging to get newcomers to the city as well as 700 employees to create sustainable travel habits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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