{"id":8695,"date":"2026-05-04T11:27:24","date_gmt":"2026-05-04T09:27:24","guid":{"rendered":"https:\/\/nudgd.se\/?p=8695"},"modified":"2026-05-04T11:37:48","modified_gmt":"2026-05-04T09:37:48","slug":"new-whitepaper-how-behavioral-design-shapes-sustainable-cities","status":"publish","type":"post","link":"https:\/\/nudgd.se\/en\/news\/new-whitepaper-how-behavioral-design-shapes-sustainable-cities\/","title":{"rendered":"New Whitepaper: How behavioral design shapes sustainable cities"},"content":{"rendered":"\n

Insights\u00a0from\u00a0three\u00a0Swedish pilots on\u00a0how\u00a0parking\u00a0norms\u00a0shape\u00a0our\u00a0travel\u00a0habits.\u00a0<\/strong><\/h2>\n\n\n\n

Information and campaigns are no longer enough. In our new whitepaper, we share insights from three Swedish pilot projects and show how behavioral design can help municipalities and property developers build cities with fewer cars and more alternatives.<\/strong><\/p>\n\n\n\n

Download the whitepaper and learn how Swedish municipalities can reduce car dependency without facing resistance from residents.<\/p>\n\n\n\n

\n
Download whitepaper<\/strong><\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\n
Download the whitepaper<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

Written for those making sustainability concrete<\/h2>\n\n\n\n

You’re responsible for moving your organization forward, but information and campaigns no longer cut it. You need insights you can bring to the next board meeting, municipal council, or project group.<\/p>\n\n\n\n

This whitepaper brings together lessons from three Swedish pilot projects and an illustrative cost-benefit model you can use as a discussion starter.<\/p>\n\n\n\n

\n
\n

If you’re a sustainability lead<\/strong>
You need measurable evidence to report to stakeholders. The whitepaper gives you insights from three Swedish pilots and a cost-benefit comparison that supports discussions on lower parking ratios in financial and ESG contexts.<\/p>\n<\/div>\n\n\n\n

\n

If you work in urban development<\/strong>
You know lower parking ratios are the right direction but you need evidence that holds up to political scrutiny. The whitepaper shows how behavioral interventions can reduce uncertainty around lower parking norms in pilot form, and which questions need to be answered along the way.<\/p>\n<\/div>\n<\/div>\n\n\n\n

What you’ll take away<\/strong><\/p>\n\n\n\n

\u2713 Three Swedish case studies<\/strong> with concrete insights from Gotland, Masthuggskajen, and Helsingborg Oceanhamnen<\/p>\n\n\n\n

\u2713 Specific nudging techniques<\/strong> that influenced behavior in pilot projects \u2014 and why they worked<\/p>\n\n\n\n

\u2713 An illustrative cost-benefit comparison<\/strong> for lower parking ratios you can use in discussion materials<\/p>\n\n\n\n

\u2713 Three takeaways each<\/strong> for municipalities, property developers, and housing companies<\/p>\n\n\n\n

\u2713 The four principles<\/strong> behind effective mobility nudging and how they’re applied in practice<\/p>\n\n\n\n

<\/div>\n\n\n\n

About the authors<\/strong><\/p>\n\n\n\n

\"\"<\/figure>
\n

Ola Rynge<\/strong> is co-founder and CTO at Nudgd. He leads the development of Nudgd’s Smart Nudges platform and has a background in innovation and technology entrepreneurship.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>
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Andrijana Musura Gabor, Ph.D.<\/strong> is Senior Behavioral Scientist at Nudgd. With over 15 years of experience in decision psychology and behavior change, she translates academic research into insight-driven interventions across mobility, energy, recycling, and water<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

\n
Download whitepaper<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

Have questions about the report, or want to know more about how Nudgd works with sustainable mobility?
Reach out at tanja.persson@nudgd.com<\/a><\/strong> Marketing Manager, Nudgd.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Insights\u00a0from\u00a0three\u00a0Swedish pilots on\u00a0how\u00a0parking\u00a0norms\u00a0shape\u00a0our\u00a0travel\u00a0habits.\u00a0 Information and campaigns are no longer enough. In our new whitepaper, we share insights from three Swedish pilot projects and show how behavioral design can help municipalities and property developers build cities with fewer cars and more alternatives. Download the whitepaper and learn how Swedish municipalities can reduce car dependency without facing resistance from residents. Written for those making sustainability concrete You’re responsible for moving your organization forward, but information and campaigns no longer cut it. You … Read More<\/a><\/p>\n","protected":false},"author":24,"featured_media":8750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[625],"tags":[],"class_list":["post-8695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nudging"],"yoast_head":"\nNew Whitepaper: How behavioral design shapes sustainable cities | Nudgd<\/title>\n<meta name=\"description\" content=\"New Whitepaper: How behavioral design shapes sustainable cities\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nudgd.se\/en\/news\/new-whitepaper-how-behavioral-design-shapes-sustainable-cities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Whitepaper: How 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