Nudging for Sustainable Travel

Have you tried using traditional methods to change people’s behavior without reaching your goals? If so, this course about Nudging for Sustainable Travel is for you! With the help of nudging, we make the sustainable choices easy, whether it is about how to get more people to ride a bike, use public transport or use a car-pool when traveling to and from the workplace.

In our online course, which consists of four parts, you will learn both theory and practice on how to run successful projects that will make more people travel sustainably.

The course is arranged by Nudging Sweden in collaboration with Nudgd Academy. Nudgd are experts in sustainability, behavioral science and nudging, and work on several mobility management projects. The course is a good start for those who want to apply behavior-changing methods and tools in your business. We kill the myth that sustainable choices are more costly. We also show how you get measurable results and value for your sustainability work – for both the economy, people, and the environment.

The course give you hands on tools on how you can use nudging and insights from behavioral science in your business and get more people to travel sustainably.

Said about the course:

“The Sustainable Travel course gave me a lot of new knowledge and insights, and also showed many good examples that I will use in my work.”

“A very interesting course that touches on many areas of sustainable travel. A tasteful mix of theory and examples of behavioral activities. The presentation material was easy to access. We are very pleased with the course!”

“Good and interesting course, good examples that got the intellection started. It was good to see the work process and see how to work in practice and that it was focused only on the current theme. Good presentation and examples that were not just the kind we’ve seen before.”

“The course gave quite instant feedback and helped us move forward in our work.”

Part 1 – To and from the workplace

The first part of the course is about how we get more people to choose to take the bike, public transport or carpooling to and from work. Taking the car is the most comfortable solution, but how do you make more sustainable alternatives just as comfortable?

Part 2 – Travel at work

How do we get employees to take trains instead of flights? How can we promote carpooling and using carpools instead of our own car? How do we get more people to cycle between meetings? These questions will be answered during the second occasion of the course.

Part 3 – Traffic safety and urban environment

How can we design nudges for our cities, roads, bus stops and travel centers to promote sustainable and traffic-safe behavior?

Part 4 – How to get started with nudging for sustainable travel

During the last occasion you will learn how to move from theory to practice. We give specific tips for running nudging projects and how to introduce nudges that give measurable results and return on investment in your business.

Time: 4 occasions x 1 hour

When: 10, 17 and 24 November and 1 December

Where: Online (Zoom)

Course leader: Katharina Paoli Brunat, CEO of Nudgd and Chairwoman of the Nudging Sweden-network

Previous knowledge: Corresponding to having been to a previous lecture on nudging or taking the basic course “Nudging in Practice” is recommended. This course on sustainable travel focuses on best practice (i.e. the best, tried and tested method) and inspiring examples.

Prize: 600 EUR*

*Ticketing fees not included. Local VAT applies.

For invoice, register by e-mailing [email protected]