Hey Marie, welcome to our team!
Thank you! I am happy to be part of the Nudgd team!
What do you think are the most exciting sustainability trends right now?
The new trend is that sustainability is getting more attention nowadays and the knowledge about it is important for both management and board of directors. Sustainability is trendy!
What made you interested in nudging and behavioral science in the first place?
How we as humans function and react is a big, exciting and complex question which makes it interesting and challenging when we want to influence change. I like nudging because the focus is on the free will for change of the individual and that will is influenced by showing what is beneficial for the individual and the environment.
What added value are you aiming to bring to the organization?
I hope that my experience with driving growth, working with corporate governance and Talent Management will contribute to the growth journey of Nudgd. It will be a very exciting journey!
What is your favorite nudge?
I like the simple and genius default nudges! It is great to offer the sustainable alternative first and at the same time not force it upon people or take away the other options.
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