Hi Natalie, welcome to our team!
Thank you! I’m happy to be a part of such a great team.
What do you think are the most exciting sustainability trends right now?
There is a lot happening concerning sustainability right now, but one exciting aspect is that sustainability has become an increasingly bigger part in all types of companies and organizations. Today most organizations work with sustainability in some way, including those whose core business concerns completely different areas.
What made you interested in nudging and behavioral science in the first place?
I think that in order to achieve change, it must be made easier to change one’s way of thinking and acting. Behavioral science helps explain why we sometimes make decisions we don’t really want to make and nudging is a great tool to help us make the right choices instead.
What added value are you aiming to bring to the organization?
I will mainly help creating content for our services so I think my accuracy and preference for clarity will come in handy in this work. I also want to contribute with new ideas and perspectives – my background is in Business Economics and Marketing. Therefore it lies outside the field of behavioral science.
What is your favorite nudge?
The type of nudge that involves a small work effort but can make a big difference. For example, presenting vegetarian options at the top of the restaurant menu. These types of nudges can be implemented by anyone.
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