BEHAVIORAL CHALLENGE: Promote healthier eating choices In a joint effort, Rimi and Nudgd targeted an increase in the consumption of fruits and vegetables among Rimi’s in-store and online customers in Latvia, Estonia and Lithuania. This initiative was driven by the health and nutrition benefits and the environmental benefits of plant-based foods, which typically require fewer resources and produce lower greenhouse gas emissions.SMART NUDGE: Leveraging social norms in food purchasing We implemented a social norm nudge strategy, informing customers about the … Read More
A yummy reward: water-smart employees are encouraged with a cake party
BEHAVIORAL CHALLENGE: Encouraging employees to act and think water-smart In the autumn of 2019, Laholmsbuktens VA took a decisive step: they wanted to inspire their employees to adopt more water-smart behaviours not just talk about them. The goal? To lead by example and create positive impact for customers, partners, and the local community. Together with Nudgd, we conducted a behavioural analysis followed by a campaign designed to make sustainable habits both easy and fun.SMART NUDGE: Cake party and friendly reminders … Read More