BEHAVIOUR CHALLENGE: Getting vendors to improve their recycling behaviors at local street market Weekend street markets are a longstanding tradition in Portugal an all over the world. Local vendors offering something for everyone, from clothes, decor, and tools to kitchen goods, furniture, fruit and vegetables. The Vendas Novas street market, held monthly on the third Sunday in the city of Évora, Portugal, is one of them, featuring over 110 vendors, However, before our interventions took place, the market had been … Read More
Sharing is caring – Share Hub for residents
BEHAVIOUR CHALLENGE: Getting Residents to Share Resources HSB Living Lab in Gothenburg, Sweden, is a unique housing research facility. Here, residents have access to a Share Hub – a sharing station with free access to items that don’t necessarily need to be owned individually but can be shared with neighbors. The Share Hub includes everything from tools, kitchen utensils and exercise equipment to board games, all of which can be easily borrowed from a designated cabinet accessible to all residents. … Read More
Sharing is caring – delandetjänster för hyresgäster
BETEENDEUTMANING: Få fler boende att använda Share Hub och dela på resurser. HSB Living Lab i Göteborg är en unik forskningsanläggning för bostäder. Här erbjuds boende tillgång till en Share Hub, en delningsstation med fri tillgång till prylar som man kanske inte behöver äga helt själv utan kan dela med sina grannar.. Här finns allt från verktyg, köksredskap, träningsutrustning och brädspel som enkelt hämtas ut från ett skåp, som alla boenden har tillgång till. Genom Share Hub kan HSB hyresgäster … Read More
Nudging to Reduce Littering at Events In Uppsala
BEHAVIOUR CHALLENGE: Getting Valborg visitors to dispose their waste in a responsible manner Valborg celebrations in Uppsala are among Sweden’s largest, attracting thousands of participants every year. However, the event comes with a recurring challenge: large amounts of litter left behind. In 2023, 12,878 kilos of trash were collected during and after the event, but only 48% (6,158 kilos) of the total amount was collected on Valborg Day itself, meaning that most of the trash had to be collected by … Read More
Nudging för minskad nedskräpning vid evenemang i Uppsala
BETEENDEUTMANING: Att få valborgsbesökare att slänga sitt avfall i ett ansvarsfullt sätt Valborgsfirandet i Uppsala är ett av Sveriges största och lockar tusentals deltagare varje år. Dock innebär evenemanget en återkommande utmaning: stora mängder skräp som lämnas kvar. År 2023 samlades totalt 12 878 kilo skräp in under och efter evenemanget, men endast 48 % (6 158 kilo) av den totala mängden samlades in på själva Valborgsdagen. Det mesta av skräpet fick alltså plockas upp dagen efter av kommunens städteam. … Read More
Smart Nudges for Sustainable and Multi-modal Mobility
BEHAVIOUR CHALLENGE: Promoting sustainable and multimodal commuting to citizens of Konya, Turkey The city of Konya faces significant challenges related to urban congestion and over-reliance on private vehicles. To tackle this, the city aims to encourage its citizens to adopt more sustainable and multimodal transportation habits. This includes promoting the use of public transport, cycling, and walking, with the ultimate goal of reducing traffic congestion, air pollution, and dependence on cars. This initiative is part of Konya’s broader effort to … Read More
Effective Waste Management Through Nudging and a New Signage System
BEHAVIORAL CHALLENGE: Improve waste management and recycling In collaboration with Avfall Sverige, Familjebostäder, and Bostadsbolaget in the City of Gothenburg, the project aimed to improve waste management and recycling in multi-family housing. The goal was to address challenges faced by many municipalities: poor sorting, incorrect disposal, and disorder in waste rooms, all of which lead to higher waste management costs, more residual waste, and lower quality of sorted materials.SMART NUDGE: Implementing a new signage system and behavioral interventions Through Nudgd’s … Read More
Digital nudging towards active school mobility
BEHAVIOUR CHALLENGE: Getting parents and staff to cycle or walk their children to school The city of Helsingborg aims to increase the safety of its primary schools and promote school performance by encouraging the use of active transportation for school trips. The aim is to reduce the number of students being transported by car and instead encourage age-appropriate students to walk or cycle to school, either by themselves or in the company of an adult.This initiative is part of a … Read More
Nudging for healthier food choices
BEHAVIORAL CHALLENGE: Promote healthier eating choices In a joint effort, Rimi and Nudgd targeted an increase in the consumption of fruits and vegetables among Rimi’s in-store and online customers in Latvia, Estonia and Lithuania. This initiative was driven by the health and nutrition benefits and the environmental benefits of plant-based foods, which typically require fewer resources and produce lower greenhouse gas emissions.SMART NUDGE: Leveraging social norms in food purchasing We implemented a social norm nudge strategy, informing customers about the … Read More
Digital nudging leads to reduced car commuting
BEHAVIORAL CHALLENGE: Encourage people to adopt more sustainable and climate-friendly travel habits by reducing car commuting. In 2022, Region Gotland, in collaboration with Gotlandshem, participated in the Mobility BPI project. The project aimed to investigate whether sustainable mobility can be encouraged through nudging.SMART NUDGE: Platform for smart travel habits 642 regional employees based in Visby were offered the opportunity to participate in the project. Using the Smart Travel Habits platform (Resvana) we sought to develop and test a model called … Read More
- Page 1 of 2
- 1
- 2