BEHAVIOUR CHALLENGE: Getting Residents to Share Resources HSB Living Lab in Gothenburg, Sweden, is a unique housing research facility. Here, residents have access to a Share Hub – a sharing station with free access to items that don’t necessarily need to be owned individually but can be shared with neighbors. The Share Hub includes everything from tools, kitchen utensils and exercise equipment to board games, all of which can be easily borrowed from a designated cabinet accessible to all residents. … Read More
Sharing is caring – delandetjänster för hyresgäster
BETEENDEUTMANING: Få fler boende att använda Share Hub och dela på resurser. HSB Living Lab i Göteborg är en unik forskningsanläggning för bostäder. Här erbjuds boende tillgång till en Share Hub, en delningsstation med fri tillgång till prylar som man kanske inte behöver äga helt själv utan kan dela med sina grannar.. Här finns allt från verktyg, köksredskap, träningsutrustning och brädspel som enkelt hämtas ut från ett skåp, som alla boenden har tillgång till. Genom Share Hub kan HSB hyresgäster … Read More
Nudging för minskad nedskräpning vid evenemang i Uppsala
BETEENDEUTMANING: Att få valborgsbesökare att slänga sitt avfall i ett ansvarsfullt sätt Valborgsfirandet i Uppsala är ett av Sveriges största och lockar tusentals deltagare varje år. Dock innebär evenemanget en återkommande utmaning: stora mängder skräp som lämnas kvar. År 2023 samlades totalt 12 878 kilo skräp in under och efter evenemanget, men endast 48 % (6 158 kilo) av den totala mängden samlades in på själva Valborgsdagen. Det mesta av skräpet fick alltså plockas upp dagen efter av kommunens städteam. … Read More
Smart Nudges for Sustainable and Multi-modal Mobility
BEHAVIOUR CHALLENGE: Promoting sustainable and multimodal commuting to citizens of Konya, Turkey The city of Konya faces significant challenges related to urban congestion and over-reliance on private vehicles. To tackle this, the city aims to encourage its citizens to adopt more sustainable and multimodal transportation habits. This includes promoting the use of public transport, cycling, and walking, with the ultimate goal of reducing traffic congestion, air pollution, and dependence on cars. This initiative is part of Konya’s broader effort to … Read More
Effective Waste Management Through Nudging and a New Signage System
BEHAVIORAL CHALLENGE: Improve waste management and recycling In collaboration with Avfall Sverige, Familjebostäder, and Bostadsbolaget in the City of Gothenburg, the project aimed to improve waste management and recycling in multi-family housing. The goal was to address challenges faced by many municipalities: poor sorting, incorrect disposal, and disorder in waste rooms, all of which lead to higher waste management costs, more residual waste, and lower quality of sorted materials.SMART NUDGE: Implementing a new signage system and behavioral interventions Through Nudgd’s … Read More
Digital nudging leads to reduced car commuting
BEHAVIORAL CHALLENGE: Encourage people to adopt more sustainable and climate-friendly travel habits by reducing car commuting. In 2022, Region Gotland, in collaboration with Gotlandshem, participated in the Mobility BPI project. The project aimed to investigate whether sustainable mobility can be encouraged through nudging.SMART NUDGE: Platform for smart travel habits 642 regional employees based in Visby were offered the opportunity to participate in the project. Using the Smart Travel Habits platform (Resvana) we sought to develop and test a model called … Read More
Nudging for smart electricity usage
BEHAVIORAL CHALLENGE: Get more people to reduce their energy consumption and choose fossil-free electricity contracts. During the fall and winter of 2022, Strängnäs municipality wanted to make it easier for households in and around the municipality to have a smarter and more sustainable energy use. The goal was to help households switch to a fossil-free (or fully renewable) electricity contract, reduce the load on the electricity grid by reducing electricity consumption and doing electricity-heavy activities at night, and consider whether … Read More
Prevent the spread of disinformation about Covid-19
ASSIGNMENT: Evaluate the training needs and create a training package for UNICEF’s C4D team We are proud and happy to have had the opportunity to collaborate with UNICEF and the Indian organization Institution for Disasters, Emergency & Accidents (IDEA) in an exciting project with focus on training Unicef’s C4D team (Communication for Development team). Our mission was to evaluate the training needs and create a training package that strengthens the C4D team’s capacity in results-monitoring, evaluation, and reporting of C4D … Read More
Nudging for improved health in the workplace: step by step
BEHAVIORAL CHALLENGE: Get employees to take the stairs instead of the elevator Choosing the stairs instead of the elevator more often would do most of us good, both physically and mentally. But it is difficult to change behavior. What mainly happens is that we go on autopilot and continue to do what we always do. To change behavior, we must learn to break the autopilot. It is easier said than done. However, with the help of a clear reminder at … Read More