BEHAVIOUR CHALLENGE: Getting parents and staff to cycle or walk their children to school The city of Helsingborg aims to increase the safety of its primary schools and promote school performance by encouraging the use of active transportation for school trips. The aim is to reduce the number of students being transported by car and instead encourage age-appropriate students to walk or cycle to school, either by themselves or in the company of an adult.This initiative is part of a … Read More
Digital nudging leads to reduced car commuting
BEHAVIORAL CHALLENGE: Encourage people to adopt more sustainable and climate-friendly travel habits by reducing car commuting. In 2022, Region Gotland, in collaboration with Gotlandshem, participated in the Mobility BPI project. The project aimed to investigate whether sustainable mobility can be encouraged through nudging.SMART NUDGE: Platform for smart travel habits 642 regional employees based in Visby were offered the opportunity to participate in the project. Using the Smart Travel Habits platform (Resvana) we sought to develop and test a model called … Read More
Smart Nudges Mobility – Digital nudging for sustainable travel habits
BEHAVIORAL CHALLENGE: Get more people to choose sustainable travel options in everyday life Many people want to start traveling more climate-smart but have difficulty getting started. Everyday stress and old habits are often in the way. Travel habits are also the kind of habits that are a little extra difficult to change, as they are deeply rooted and partly determined by infrastructure, distance, and wallet. How can nudging help more people create sustainable travel habits?SMART NUDGE: The digital platform Smart Nudges … Read More
Postcard nudged employees to climate-friendly travels
BEHAVIORAL CHALLENGE: Get staff to choose cycling and public transport A constant challenge for many municipalities is to get residents to choose more sustainable means of transport when they go to work, leisure activities, or school. Push the journey right, was a collaborative project between Eskilstuna, Uppsala, Nyköping, Västerås, and Örebro municipalities where all municipalities wanted to test nudging as a method for creating positive behavioral changes in mobility. In Örebro, the nudge was directed to the staff at municipal … Read More