Tre frågor till Annika Nordlund, Docent psykologi och medlem i Nudgds Board of experts.

Hallå där Annika vad roligt att få prata med dig! Kan du berätta lite mer om din forskning och hur det kopplar till nudging? Jag forskar om de miljö- och socialpsykologiska faktorer som påverkar vårt beteende och i vilken utsträckning vi agerar miljörelaterat. Att tyda värderingar, normer och acceptans för olika åtgärder och hur man kan få till en förändring. Majoriteten av min forskning rör transportfrågor och vad som kan göras för att få fler att överväga miljövänliga alternativ. Vår utgångspunkt … Read More

Welcome to the team Anna!

Hey Anna and welcome to the team! Thank you, it is cool to be here!  Which do you think are the most exciting sustainability trends right now?  Greta is definitely very inspirational right now! She shows clearly that there is only one way forward! At the same time she shows that it is possible to change your behavior as long as you want to – take a boat instead of a plane when you travel for example.  How did you … Read More

Meet our new COO, Marie

Hey Marie, welcome to our team!  Thank you! I am happy to be part of the Nudgd team!  What do you think are the most exciting sustainability trends right now?  The new trend is that sustainability is getting more attention nowadays and the knowledge about it is important for both management and board of directors. Sustainability is trendy!  What made you interested in nudging and behavioral science in the first place? How we as humans function and react is a … Read More

Keeping clean with the help of nudging

Did you know that there is a gigantic plastic island in the Pacific Ocean which is about three times bigger than the area of Sweden? This plastic island consists of 79 000 tons of plastic and is situated between California and Hawaii. The reason that plastic collects in the ocean is the movement of the sea currents and the fact that we, people, throw away plastic in nature – on the beach for example. What can we do to help … Read More

ChangeNow Summit in Paris

What do Boyan Slat from The Ocean Cleanup, Marian Godell from The Burning Man project and Katharina Paoli Brunat from Nudgd have in common? Apart from trying to save the planet they will be keynote speakers at the ChangeNow summit in Paris this week. ChangeNow is the largest positive impact gathering in the world. The summit’s goal is to showcase urgent ideas for the 21st century, develop and accelerate specific solutions, and encourage large-scale action and collaboration between private and … Read More

Examples of Nudging for Energy Efficient Living

How do we nudge tenants to save electricity and water, travel in a more sustainable way or make recycling easier? If you work with real estate or as a member of a tenant owners’ association (bostadsförening), our new project can help you with hands on examples on how to use nudging for a more energy efficient living! Together with Mälardalen Energy Agency, the University of Gävle and HSB Norra Stor-Stockholm we are developing a database with good examples of nudging … Read More